The Chinese toy enterprise, Pop Mart, witnessed a remarkable surge in its shares by 11% following an exciting announcement from its CEO, Wang Ning. He revealed plans to introduce a new series of mini Labubu dolls, a move that signals promising avenues for the company's future growth and success.

As reported by Bloomberg on the 20th (local time), during an earnings presentation, CEO Wang expressed optimism about Pop Mart’s financial outlook. He suggested that the company is on track to surpass its projected annual revenue targets, buoyed by the launch of the diminutive Labubu doll collection.

Photo: Reuters

In the wake of this announcement, Pop Mart’s stock catapulted to HK$310.60 (approximately ₩55,706) on the Hong Kong Stock Exchange. This remarkable rise represents the most significant single-day increase witnessed in four months and marks the highest point since the company went public in December 2020.

Wang remarked, “With the global fascination surrounding Labubu collectibles, even I find it challenging to precisely forecast our revenue increments. Initially, at the start of the year, our target was an annual revenue of CNY 20 billion (approximately ₩3.89 trillion), yet now achieving CNY 30 billion (approximately ₩5.84 trillion) appears within reach.” Additionally, he hinted that the mini Labubu dolls might make their debut as soon as this week.

The enthusiastic reaction from investors underscores a burgeoning excitement for Pop Mart’s collectible offerings and suggests a strong appetite for continued expansion into international markets.